Surah Al-Imran (3:14)

زُيِّنَ لِلنَّاسِ حُبُّ الشَّهَوٰتِ مِنَ النِّسَآءِ وَالۡبَـنِيۡنَ وَالۡقَنَاطِيۡرِ الۡمُقَنۡطَرَةِ مِنَ الذَّهَبِ وَالۡفِضَّةِ وَالۡخَـيۡلِ الۡمُسَوَّمَةِ وَالۡاَنۡعَامِ وَالۡحَـرۡثِؕ ذٰ لِكَ مَتَاعُ الۡحَيٰوةِ الدُّنۡيَا ۚ وَاللّٰهُ عِنۡدَهٗ حُسۡنُ الۡمَاٰبِ‏ ۝

Zuyyina linnasi hubbuashshahawati mina annisa-i walbaneenawalqanateeri almuqantarati mina aththahabiwalfiddati walkhayli almusawwamati wal-anAAamiwalharthi thalika mataAAu alhayatiaddunya wallahu AAindahu husnualmaab

Beautified for people is the love of that which they desire - of women and sons, heaped-up sums of gold and silver, fine branded horses, and cattle and tilled land. That is the enjoyment of worldly life, but Allāh has with Him the best return i.e., Paradise.

Tadabbur (Reflection)

Theme of the Ayat

The Temptation of Attraction: Recognizing the fleeting desires of this world.

The Insight

God describes the worldly desires that are made attractive to people: women, children, piled-up gold and silver, fine horses, and crops. Acknowledge and manage temptation. Do not pretend these desires don't exist, but recognize their fleeting nature. Focus your investment on eternal things, using worldly assets as tools, not ultimate goals.