The Integrity of Giving: Charity that is free from boastfulness or harm.
The reward for charity is guaranteed only if the giving is followed neither by reminding the recipient of the favor (boastfulness) nor by harmful speech. Protect the dignity of the recipient. When giving charity, your humility is as important as the gift itself. Giving to help one's ego (boasting) cancels the spiritual reward and inflicts emotional pain on the needy.