آيات AYAT.ONE
اُولٰٓٮِٕكَ الَّذِيۡنَ اشۡتَرَوُا الضَّلٰلَةَ بِالۡهُدٰى فَمَا رَبِحَتۡ تِّجَارَتُهُمۡ وَمَا كَانُوۡا مُهۡتَدِيۡنَ‏ ۝
Ola-ika allatheena ishtarawooaddalalata bilhuda famarabihat tijaratuhum wama kanoomuhtadeen
Those are the ones who have purchased error in exchange for guidance, so their transaction has brought no profit, nor were they guided.

Tadabbur (Reflection)

Theme of the Ayat

The Failed Investment: Trading guidance for temporary worldly gain.

The Insight

They have foolishly traded the ultimate, everlasting guidance for misguidance, resulting in a transaction with no profit. Evaluate your long-term returns. Are you sacrificing time, ethics, and character for short-term gain (money, status, applause)? Remember, any worldly pursuit that costs you your eternal direction is a catastrophic, unprofitable trade.